Privacy Policy

Introduction

mindshiftes GmbH ("we", "our", or "us") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website mindshiftes.world or use our services. We are the data controller for the purposes of the General Data Protection Regulation (GDPR) and other applicable data protection laws.

Data Controller Information

The data controller responsible for your personal data is:

Data Collection

We collect several types of information from and about users of our website and services. The data we collect includes:

Personal Information You Provide

• Name, email address, phone number, and company information when you contact us
• Information provided in forms, surveys, or correspondence
• Professional information relevant to our data analytics services
• Payment and billing information for our services

Automatically Collected Information

• IP address, browser type, and operating system
• Pages visited, time spent on pages, and referring websites
• Device information and unique identifiers
• Location data (general geographic area based on IP address)

How We Use Your Information

We use the personal data we collect for various purposes based on different legal bases under GDPR. Here's how we use your information:

Service Provision (Contract Performance)

• Providing and maintaining our data analytics services
• Processing transactions and managing billing
• Communicating about your services and support requests
• Delivering technical support and customer service

Legitimate Business Interests

• Improving our website and services
• Analysing usage patterns and website performance
• Preventing fraud and ensuring security
• Marketing our services to existing clients

Legal Compliance

• Complying with applicable laws and regulations
• Responding to legal requests and court orders
• Maintaining records for tax and accounting purposes

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner.

For detailed information about the cookies we use, please see our Cookie Policy.

Data Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal data to third parties except in the following circumstances:

Service Providers

We may share your information with trusted third-party service providers who assist us in operating our website and providing our services, including:

• Cloud hosting providers
• Analytics services (Google Analytics)
• Email marketing platforms
• Payment processors
• Customer support tools

Legal Requirements

We may disclose your information when required by law, court order, or to protect our rights, property, or safety, or that of others.

International Data Transfers

Your personal data may be transferred to and processed in countries outside the European Economic Area (EEA). When we transfer data outside the EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions by the European Commission.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected and to comply with our legal obligations. Our data retention periods are as follows:

• Contact enquiries: 3 years from last contact
• Client data: 7 years after contract termination (for tax and legal compliance)
• Website analytics data: 26 months
• Marketing data: Until consent is withdrawn or 3 years of inactivity
• Financial records: 10 years (as required by German law)

Your Rights

Under GDPR and other applicable data protection laws, you have the following rights regarding your personal data:

• Right of Access: Request copies of your personal data
• Right to Rectification: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data in certain circumstances
• Right to Restrict Processing: Request limitation of processing in certain situations
• Right to Data Portability: Request transfer of your data to another controller
• Right to Object: Object to processing based on legitimate interests or for marketing purposes
• Right to Withdraw Consent: Withdraw consent where processing is based on consent

To exercise any of these rights, please contact us using the information provided in the contact section below. We will respond to your request within one month of receipt.

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include encryption, access controls, secure hosting, regular security assessments, and staff training on data protection.

Children's Privacy

Our services are not intended for individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal data from a child under 16, we will take steps to delete such information promptly.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the new Privacy Policy on our website and updating the "Last updated" date. We encourage you to review this Privacy Policy periodically.

Contact Information

If you have any questions about this Privacy Policy, wish to exercise your rights, or need to contact us regarding data protection matters, please reach out to us:

You also have the right to lodge a complaint with a supervisory authority if you believe that the processing of your personal data violates applicable data protection laws. In Germany, you can contact us or the relevant data protection authority in your state.

Supervisory Authority

For matters related to data protection in Baden-Württemberg, you may contact: