Cookie Policy
Last updated: 1st January 2026
Effective date: 1st January 2026
What Are Cookies?
Cookies are small text files that are stored on your computer or mobile device when you visit our website. They are widely used to make websites work more efficiently and to provide information to website owners. Cookies contain information that is transferred to your device's hard drive and help us improve your browsing experience by allowing the website to remember your actions and preferences.
How We Use Cookies
mindshiftes uses cookies for several purposes:
- Essential functionality: To ensure our website works properly and securely
- Analytics: To understand how visitors interact with our website and improve our services
- Marketing: To deliver relevant advertisements and measure campaign effectiveness
- Personalisation: To remember your preferences and provide a customised experience
- Performance: To monitor website performance and user experience
Types of Cookies We Use
Necessary Cookies
These cookies are essential for the website to function properly. They enable basic functions like page navigation, access to secure areas, and form submissions. The website cannot function properly without these cookies.
Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use Google Analytics to analyse website traffic and user behaviour.
Functional Cookies
These cookies enable enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. They remember choices you make and provide enhanced, more personal features.
Marketing Cookies
These cookies are used to track visitors across websites and deliver advertisements that are relevant to you and your interests. They are also used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns.
Cookie Details
Below is a detailed list of the cookies we use on our website:
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| cookie_consent | Stores user cookie consent preferences | 1 year | Necessary |
| _ga | Google Analytics - distinguishes unique users | 2 years | Analytics |
| _gid | Google Analytics - distinguishes unique users | 24 hours | Analytics |
| _gat | Google Analytics - throttles request rate | 1 minute | Analytics |
| _gcl_au | Google Ads - stores conversion tracking information | 90 days | Marketing |
| _gcl_aw | Google Ads - tracks ad clicks and conversions | 90 days | Marketing |
| IDE | Google Ads - serves targeted advertisements | 13 months | Marketing |
| session_id | Maintains user session state | Session | Functional |
Third-Party Cookies
Our website may also use third-party cookies from the following services:
Google Analytics
We use Google Analytics to analyse website usage and improve our services. Google Analytics sets cookies to collect information about how visitors use our website. This information is used to compile reports and help us improve our website. The cookies collect information in an anonymous form, including the number of visitors, where visitors come from, and the pages they visit.
Google Ads
We use Google Ads for advertising and remarketing purposes. Google Ads cookies help us measure the effectiveness of our advertising campaigns and show relevant advertisements to users who have previously visited our website.
Google Fonts
We use Google Fonts to enhance the typography on our website. When you visit our website, your browser may download font files from Google's servers, which may involve the setting of cookies by Google.
Google Consent Mode v2
We implement Google Consent Mode v2 to respect your privacy choices regarding cookies and tracking. This technology allows us to adjust how Google tags behave based on your consent preferences. When you deny consent for marketing cookies, Google's advertising and analytics tools operate in a privacy-enhanced mode that doesn't use cookies for ads personalisation while still providing aggregated insights.
How to Manage Cookies
You have several options for managing cookies:
Cookie Consent Banner
When you first visit our website, you'll see a cookie consent banner that allows you to:
- Accept all cookies
- Reject non-essential cookies
- Customise your cookie preferences by category
Browser Settings
You can control and manage cookies through your browser settings. Most browsers allow you to:
- View what cookies are stored on your device
- Delete cookies individually or all at once
- Block cookies from specific websites
- Block third-party cookies
- Delete all cookies when you close your browser
- Set your browser to notify you when cookies are being set
Browser-Specific Instructions
Here are links to cookie management instructions for popular browsers:
Impact of Disabling Cookies
Please note that disabling certain cookies may impact your experience on our website:
- Necessary cookies: Disabling these may prevent core website functionality
- Analytics cookies: We won't be able to improve our website based on usage data
- Functional cookies: You may lose personalised features and preferences
- Marketing cookies: You may see less relevant advertisements
Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date.
Contact Us
If you have any questions about this Cookie Policy or our use of cookies, please contact us:
mindshiftes GmbH
Friedrichstraße 198
70777 Stuttgart
Baden-Württemberg, Germany
Email: privacy@mindshiftes.world
Phone: +49 711 5923819
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