Cookie Policy

Last updated: 1st January 2026

Effective date: 1st January 2026

What Are Cookies?

Cookies are small text files that are stored on your computer or mobile device when you visit our website. They are widely used to make websites work more efficiently and to provide information to website owners. Cookies contain information that is transferred to your device's hard drive and help us improve your browsing experience by allowing the website to remember your actions and preferences.

How We Use Cookies

mindshiftes uses cookies for several purposes:

  • Essential functionality: To ensure our website works properly and securely
  • Analytics: To understand how visitors interact with our website and improve our services
  • Marketing: To deliver relevant advertisements and measure campaign effectiveness
  • Personalisation: To remember your preferences and provide a customised experience
  • Performance: To monitor website performance and user experience

Types of Cookies We Use

Necessary Cookies

These cookies are essential for the website to function properly. They enable basic functions like page navigation, access to secure areas, and form submissions. The website cannot function properly without these cookies.

Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use Google Analytics to analyse website traffic and user behaviour.

Functional Cookies

These cookies enable enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. They remember choices you make and provide enhanced, more personal features.

Marketing Cookies

These cookies are used to track visitors across websites and deliver advertisements that are relevant to you and your interests. They are also used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns.

Cookie Details

Below is a detailed list of the cookies we use on our website:

Cookie Name Purpose Duration Type
cookie_consent Stores user cookie consent preferences 1 year Necessary
_ga Google Analytics - distinguishes unique users 2 years Analytics
_gid Google Analytics - distinguishes unique users 24 hours Analytics
_gat Google Analytics - throttles request rate 1 minute Analytics
_gcl_au Google Ads - stores conversion tracking information 90 days Marketing
_gcl_aw Google Ads - tracks ad clicks and conversions 90 days Marketing
IDE Google Ads - serves targeted advertisements 13 months Marketing
session_id Maintains user session state Session Functional

Third-Party Cookies

Our website may also use third-party cookies from the following services:

Google Analytics

We use Google Analytics to analyse website usage and improve our services. Google Analytics sets cookies to collect information about how visitors use our website. This information is used to compile reports and help us improve our website. The cookies collect information in an anonymous form, including the number of visitors, where visitors come from, and the pages they visit.

Google Ads

We use Google Ads for advertising and remarketing purposes. Google Ads cookies help us measure the effectiveness of our advertising campaigns and show relevant advertisements to users who have previously visited our website.

Google Fonts

We use Google Fonts to enhance the typography on our website. When you visit our website, your browser may download font files from Google's servers, which may involve the setting of cookies by Google.

Google Consent Mode v2

We implement Google Consent Mode v2 to respect your privacy choices regarding cookies and tracking. This technology allows us to adjust how Google tags behave based on your consent preferences. When you deny consent for marketing cookies, Google's advertising and analytics tools operate in a privacy-enhanced mode that doesn't use cookies for ads personalisation while still providing aggregated insights.

How to Manage Cookies

You have several options for managing cookies:

Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner that allows you to:

  • Accept all cookies
  • Reject non-essential cookies
  • Customise your cookie preferences by category

Browser Settings

You can control and manage cookies through your browser settings. Most browsers allow you to:

  • View what cookies are stored on your device
  • Delete cookies individually or all at once
  • Block cookies from specific websites
  • Block third-party cookies
  • Delete all cookies when you close your browser
  • Set your browser to notify you when cookies are being set

Browser-Specific Instructions

Here are links to cookie management instructions for popular browsers:

Impact of Disabling Cookies

Please note that disabling certain cookies may impact your experience on our website:

  • Necessary cookies: Disabling these may prevent core website functionality
  • Analytics cookies: We won't be able to improve our website based on usage data
  • Functional cookies: You may lose personalised features and preferences
  • Marketing cookies: You may see less relevant advertisements

Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date.

Contact Us

If you have any questions about this Cookie Policy or our use of cookies, please contact us:

mindshiftes GmbH
Friedrichstraße 198
70777 Stuttgart
Baden-Württemberg, Germany

Email: privacy@mindshiftes.world
Phone: +49 711 5923819

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